Custom WordPress plugins for your business workflows.
I write plugins for logic that belongs to your business: lead scoring, follow-up screens, SMS, APIs, WooCommerce. I do not clone marketplace plugins or paint Elementor.
When a custom plugin is the right tool
When an existing plugin setup cannot support your workflow — such as routing a qualified lead to sales with the score reason and the UTM attached. When the calculation must run on the server. When you need a local SMS or payments API that a generic plugin does not cover.
Typical scope
- Lead scoring and storing the reason for the score.
- B2B intake — see the B2B service.
- SMS via a documented API, without locking you into an opaque vendor in the contract.
- wp-admin screens: filters, owner, pipeline status, CSV.
- GA4 events without sending phone numbers to Analytics.
How I work
We agree on scope and acceptance criteria, develop in a staging environment, test the changes and prepare a backup before launch. New requirements are reviewed together before implementation.
Questions
When is a custom plugin the right tool?
When your business logic — scoring, a sales workflow, a local SMS API, a private admin screen — cannot live in one maintained marketplace plugin without becoming a pile of fragile add-ons.
Who owns the code?
After that phase is paid, the custom code for the agreed scope is yours. WordPress core remains under its own license.
Will it install on the current site?
Usually yes, on the existing WordPress install, with staging and a backup before launch. A full theme rewrite is a different job.