About Forooz

Engineering with business context.

Good software is more than code that runs. It should make the product clearer, the operation simpler, and the next decision easier.

18 years of hands-on work across WordPress, PHP, JavaScript, product UI, automation, and technical SEO. Based in Iran. I work with brands that already have a site and still lack a system: B2B intake, lead scoring, store indexing, speed.

I come from graphic design and animation. I still care about visual clarity. What I sell is not a poster — it is a system inside WordPress. React products such as Modirup happen when WordPress is the wrong tool, not so the homepage can say “global full-stack.”

I communicate directly, challenge weak assumptions early, and stay responsible through delivery. Selected projects means I will not take a page-builder brochure or a bought-link SEO retainer.

Clarity first Simple decisions beat decorative complexity.
Built to last Maintainable systems, not fragile shortcuts.
Visible progress Regular communication and tangible output.

Core capabilities

  • WordPress & PHP
  • Plugins & WooCommerce
  • Technical SEO
  • React & Node
  • Performance & CWV
  • Automation & GA4
Have a defined problem?

Let’s make the scope real.

Tell me the URL, the current constraint, and what a successful outcome looks like.