Engineering with business context.
Good software is more than code that runs. It should make the product clearer, the operation simpler, and the next decision easier.
18 years of hands-on work across WordPress, PHP, JavaScript, product UI, automation, and technical SEO. Based in Iran. I work with brands that already have a site and still lack a system: B2B intake, lead scoring, store indexing, speed.
I come from graphic design and animation. I still care about visual clarity. What I sell is not a poster — it is a system inside WordPress. React products such as Modirup happen when WordPress is the wrong tool, not so the homepage can say “global full-stack.”
I communicate directly, challenge weak assumptions early, and stay responsible through delivery. Selected projects means I will not take a page-builder brochure or a bought-link SEO retainer.
Core capabilities
- WordPress & PHP
- Plugins & WooCommerce
- Technical SEO
- React & Node
- Performance & CWV
- Automation & GA4